Hip hop culture is experiencing a sea change today that has implications for evangelism, worship, and spiritual practices. Yet Christians have often failed to interpret this culture with sensitivity. Sociologist, preacher, pop culture expert, and D.J. Ralph Watkins understands that while there is room for a critique of mainstream hip hop and culture, by listening more intently to the music's story listeners can hear a prophet crying out, sharing the pain of a generation that feels as though it hasn't been heard. His accessible, balanced engagement reveals what is inherently good and redeeming in hiphop and rap music and uses that culture as a lens to open up the power of the Bible for ministry to a generation.